DMCA Notice & Takedown

Merchie is operated by Herrise LLC · Last updated 2026-09-13

Merchie ("we", "us", or "our") respects intellectual property rights and responds to clear and complete notices of alleged copyright infringement in accordance with the Digital Millennium Copyright Act, 17 U.S.C. § 512 (the "DMCA").

1. Designated Agent

We have registered the following Designated Agent with the U.S. Copyright Office to receive notifications of claimed infringement.

2. Submitting a takedown notice

To submit a notice, send a written communication to the Designated Agent above that includes ALL of the following (17 U.S.C. § 512(c)(3)):

• A physical or electronic signature of a person authorized to act on behalf of the owner of the exclusive right that is allegedly infringed.
• Identification of the copyrighted work claimed to have been infringed (or, if multiple works at a single online site are covered by a single notification, a representative list of such works at that site).
• Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access disabled, with information reasonably sufficient to permit us to locate the material (e.g., the URL).
• Information reasonably sufficient to permit us to contact you — name, address, telephone number, and email.
• A statement that you have a good-faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law.
• A statement that the information in the notification is accurate, and under penalty of perjury, that you are authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.

Incomplete notices may not receive a response. Please be advised that under 17 U.S.C. § 512(f), you may be liable for damages if you knowingly materially misrepresent that material is infringing.

3. Our response to a valid notice

Upon receipt of a complete notice that complies with § 512(c)(3), we will:

• Expeditiously remove or disable access to the allegedly infringing material;
• Take reasonable steps to notify the user, merchant, or other party that uploaded the material;
• Forward the notice to the merchant whose branded app the material was associated with, where applicable (multi-tenant takedowns), within 24 hours of disabling access.

4. Counter-notification

If your content was removed and you believe it was a mistake or that the material was misidentified, you may submit a counter-notification to the Designated Agent (17 U.S.C. § 512(g)). A valid counter-notification must include ALL of the following:

• Your physical or electronic signature.
• Identification of the material that was removed or disabled and the location at which the material appeared before it was removed or disabled.
• A statement under penalty of perjury that you have a good-faith belief that the material was removed or disabled as a result of mistake or misidentification.
• Your name, address, and telephone number.
• A statement that you consent to the jurisdiction of the federal district court for the judicial district in which your address is located (or, if outside the United States, for any judicial district in which Merchie may be found), and that you will accept service of process from the person who submitted the original notice (or that person's agent).

Upon receipt of a complete counter-notification, we will forward it to the original complainant. If we do not receive notice within 10 business days that the complainant has filed a court action seeking a restraining order against your activity, we may restore the removed material in 10–14 business days.

5. Repeat infringer policy

We have adopted and reasonably implement a policy of terminating, in appropriate circumstances, the accounts of users who are repeat infringers (17 U.S.C. § 512(i)(1)(A)). Two valid DMCA notices against a user within a rolling 12-month period results in a written warning to that user. A third valid notice within the same 12-month period results in termination of the user's account on the Service, without refund.

We retain discretion to terminate accounts after a single notice when the infringement is willful, large-scale, or otherwise egregious.

6. Multi-tenant context

Merchie operates a white-label loyalty-and-payments platform. Content appearing in a merchant-branded mobile application is typically uploaded by the merchant (logos, catalog images, promotional banners, service descriptions) or by their end customers (review photos, profile photos).

When we receive a notice targeting content on a merchant-branded app, we will disable the material expeditiously and notify the merchant promptly, but our § 512(g) restoration response runs from the date the counter-notification is delivered to the original complainant — not from the date we received it. The merchant remains responsible for any further editorial response to the takedown.

7. Contact

Notices and counter-notifications should be sent only to the Designated Agent at the address in Section 1. Other forms of contact (general support, sales, partnerships) will not receive a DMCA response.